Daily Report — April 12, 2026
DRY_RUN 314s

Verdict

$-150
Yesterday's Profit
0.37x
Blended ROAS
0
Kills Today
0
Scaling Candidates
7d: $-1,495 profit at 0.66x ROAS ▼ trending down

Account P&L

ChannelWindowSpendRevenue ROASActionProfitSalesCPA
APP 1d $0 $0 —
$0
 0 —
APP 3d $0 $0 —
$0
 0 —
APP 7d $6 $0 —
$-6
 0 —
W2A 1d $239 $88 0.37x REDUCE
$-150
 4 $60
W2A 3d $667 $315 0.47x REDUCE
$-352
 11 $61
W2A 7d $3,285 $2,170 0.66x REDUCE
$-1,115
 52 $63
WF 1d $0 $0 —
$-0
 0 —
WF 3d $0 $0 —
$-0
 0 —
WF 7d $1,056 $682 0.65x REDUCE
$-374
 16 $66
Auto-Executed
Testing Kills (30) — $430 7d spend
AdSignalsSpend (7d)SalesCPAReason
W2A | IN-276-V1 | Influencer Using Affirmations | Var1 EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-288-H3 | HL:new-mind PT:last-thought – Copy EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-117-V2 | Short Punch – Copy EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-284-V2 | Original Long-Form – Copy EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-288-H3 | HL:brain-3am PT:social-proof – Copy EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-288-H1 | HL:brain-3am PT:social-proof – Copy EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-121-APP | Seeker + Manifestation Science – Copy EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-344-H1-C1 EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-344-H1-C3 EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-344-H2-C1 EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-344-H2-C2 EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-344-H2-C3 EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-344-H3-C1 EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-344-H3-C2 EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-347-H3 | POV Wife EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-348-H3 | POV Husband EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-360-H1 | Old Man Walking | Anxious Achiever EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-360-H1 | Old Man Walking | Spiritual Seeker EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-360-H2 | Old Man Walking | Anxious Achiever EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-360-H2 | Old Man Walking | Spiritual Seeker EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-362 | V5 Deeper Than Meditation EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-385 | V1 Original – Copy EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-386 | Drake EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-387 | This Is Fine EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-387 | Hide Pain Harold EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-387 | Panik Kalm Panik EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-387 | Is This Pigeon EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
W2A | IN-389 | Distracted BF EXECUTED STARVED $0 0 — STARVED_CONSOLIDATION
IN-127-W2A - Old Books Version (IN-97) | Winning Text Options V1 – Copy 2 - Copy EXECUTED SCALING_UNPROFITABLE, FATIGUING $244 2 $122
WF | IN-282-V1 | Manifesting Love EXECUTED SCALING_UNPROFITABLE, FATIGUING $185 2 $93
Kill Tier Breakdown (28 total)
D:28
Tier D: 28 — Marginal
Fatigue Flags (2) ACTION REQUIRED

Ads showing creative fatigue signals. Review metrics and decide whether to pause.

AdSignalSpend 7dCPAROASCTRFreqSignals
IN-127-W2A - Old Books Version (IN-97) | Winning Text Options V1 – Copy 2 - Copy
W2A | Scaling | BidCap | CBO		 FATIGUE $244 $122 — 2.5% 1.1x SCALING_UNPROFITABLE, FATIGUING
WF | IN-282-V1 | Manifesting Love
WF | Scaling | CBO | Best Performing | Incremental Attribution		 FATIGUE $185 $93 — 16.2% 1.0x SCALING_UNPROFITABLE, FATIGUING
Creative Pulse
49/250
Slots (196 available)
20% utilized
Creative Intel

Winning Patterns — Top 3 ads avg CPA $7.67 vs $54.76 rest

Proposed Tests

Bid & Budget Issues (3)
CampaignIssueROAS 3dDetail
W2A | Creative Testing | CBO
CBO | W2A		 UNPROFITABLE 0.42x 3d ROAS 0.42x — losing money. CPA $117.56. Creative or targeting issue.
W2A | Scaling | BidCap | CBO
CBO | W2A		 UNPROFITABLE 0.55x 3d ROAS 0.55x — losing money. CPA $38.52. Creative or targeting issue.
W2A | Creative Testing | ABO
ABO | W2A		 ALL_ADSETS_PAUSED — All adsets paused — zero delivery
Audit Flags (6 high, 5 medium)
PriorityTypeCampaignDetail
HIGH budget W2A | Creative Testing | CBO Testing CBO massively over-budget relative to Scaling CBO — inverted spend allocation
7d spend: Testing CBO = $4,631 CAD vs Scaling BidCap CBO = $1,575 CAD. Testing is spending 3x more than Scaling. Doctrine (Rule 14) sets Testing at 15-20% of total destination spend. W2A total 7d spend = ~$6,454 CAD, so Testing budget should be ~$970-1,290 CAD for the week (~$139-184/day). Current Testing CBO daily budget is only $100 CAD but actual 7d delivery is $4,631 — suggesting multiple testing adsets (IN-380/381/382/383 adset alone = $1,956 CAD 7d) are running under the Testing CBO umbrella with high delivery. The Testing CBO ROAS is 0.58 (7d) vs Scaling's 0.74 (7d) and 0.89 (3d). Budget is flowing disproportionately into lower-ROAS structure.
HIGH budget W2A | Creative Testing | CBO — adset: W2A | IN-386/387/388/389 | Meme Ads | Apr 2026 Meme ads adset burning $493 CAD in 7d with ROAS 0.14 and CPA $178 USD — extreme waste
7d spend: $492.99 CAD ($355.92 USD), purchases: 2, revenue: $50.53 USD, ROAS: 0.14, CPA: $177.96 USD. This is 2.6x the W2A CPA kill threshold ($100 CAD / ~$72 USD). CTR is 11.05% (high clicks, zero conversion quality) — classic engagement trap. This adset alone accounts for ~7.6% of total 7d account spend while generating near-zero revenue. Waste on this single adset over 7d: ~$305 USD in losses.
HIGH waste WF | Scaling | CBO | Best Performing | Incremental Attribution WF Scaling CBO spending $2,530 CAD in 7d with ROAS 0.59 and zero Hyros attribution showing
7d spend: $2,530.42 CAD ($1,826.89 USD), FB-reported purchases: 23, revenue (FB): $1,083.85 USD, ROAS: 0.59. However this campaign was PAUSED in the cache snapshot yet shows active 3d/7d spend. The campaign name references 'Incremental Attribution' — possible that Hyros attribution is being tracked differently. The 3d window shows $460 CAD spend with 0 purchases and 0 revenue (FB), yet 7d shows 23 purchases. This is a data inconsistency: 7d shows strong purchase count but 3d shows zero — suggesting either a tracking break, a campaign that was recently paused after a spend surge, or attribution lag. Recommend verifying Hyros sync for this campaign before any budget decisions. Do not kill based on potentially broken data.
HIGH structure WF | Creative Testing | CBO Active WF Testing CBO is PAUSED per cache but delivering spend — status mismatch
Campaign 120243647696960496 ('WF | Creative Testing | CBO') shows status PAUSED in the campaign cache but appears in 3d and 7d spend data with $223.42 CAD (3d) and $799.78 CAD (7d) in delivery. Similarly, 'WF | Scaling | CBO | Best Performing | Incremental Attribution' (120246038958600496) shows PAUSED in cache but $460 CAD (3d) and $2,530 CAD (7d) spend. This suggests the cache snapshot (12:00) captured a state after these campaigns were paused, but they were active during the measurement windows. Confirm current live status before acting on WF performance data — if these are now paused, WF has NO active testing or scaling structure.
HIGH structure WF | Scaling | BidCap | CBO WF Scaling BidCap CBO nearly dead — $0.12 CAD spend on 1d, $23.85 CAD on 3d vs $1,000 CAD daily budget
WF | Scaling | BidCap | CBO (120240722616690496) has a $1,000 CAD daily budget but spent only $0.12 CAD yesterday and $23.85 CAD over 3 days. It is the only WF Scaling campaign with ACTIVE status in the cache. The 7d window shows $105.17 CAD — meaning it spent ~$81 CAD in days 1-4 then nearly stopped. This is severe under-pacing on a $1,000/day budget. Possible causes: bid cap too restrictive for current auction, all ads in the campaign are fatigued/low-score, or the algorithm has deprioritized it. The WF channel is effectively running without meaningful scaling support today.
HIGH tracking W2A | Creative Testing | ABO ABO campaign flagged as ALL ADSETS PAUSED in bid_snapshot — active status but zero delivery capability
bid_snapshot warns: 'ALL ADSETS PAUSED — zero delivery' for campaign 120246691840710496 ('W2A | Creative Testing | ABO'). Yet this campaign shows $127.64 CAD (3d) and $248.02 CAD (7d) spend with 0 purchases across all windows. Spend is confirmed real (impressions, clicks exist) but conversion is zero. Given all adsets are now paused, this campaign is structurally dead. The $248 CAD 7d spend with 0 revenue represents pure waste. Flag for cleanup.
MEDIUM budget W2A | Scaling | BidCap | CBO Scaling CBO budget-constrained relative to performance — under-pacing vs $1,000 CAD daily budget
W2A Scaling BidCap CBO has $1,000 CAD daily budget but 7d delivery is $1,574.67 CAD total (~$225 CAD/day average). 3d delivery: $776.98 CAD (~$259/day). This is 25% of the allocated daily budget. However performance is strongest here: 7d ROAS 0.74, 3d ROAS 0.89, and the USA adset (W2A | USA | Scaling) shows 3d ROAS 1.41 and CPA $27 USD — well within target. The BidCap may be too restrictive for the current auction, preventing the algorithm from spending. If bid cap is set near current winning bids, a modest 10-15% bid cap increase could unlock delivery on the strongest-performing W2A structure.
MEDIUM budget W2A | Creative Testing | CBO — adset: W2A | Definitions Themed Groups & Per-Concept | Flex Test Two Definitions flex test adsets spending $184 CAD 7d with zero purchases — at kill threshold
W2A | Definitions Themed Groups | Flex Test: 7d spend $93.02 CAD, 0 purchases, 0 revenue. W2A | Definitions Per-Concept | Flex Test: 7d spend $91.03 CAD, 0 purchases, 0 revenue. Combined: $184.05 CAD (~$132.87 USD) with zero conversions. W2A kill rule = 2x target CPA (~$100 CAD) with 0 conversions. Both adsets are individually past the kill threshold. Combined waste over 7d: ~$133 USD. These are structural test adsets, not individual ads — flag for operator review on whether the flex test experiment has concluded.
MEDIUM budget W2A | Creative Testing | ABO — adset: W2A | Top Countries | April 6th | Memes Meme adset in ABO testing: $73 CAD spend, zero purchases, high CTR engagement trap pattern
3d spend: $73.30 CAD ($52.92 USD), CTR 5.45%, 1,486 clicks, 0 purchases. This mirrors the meme ads pattern in the Testing CBO (high CTR, zero conversion). Meme format appears to generate clicks but not buyers. Combined with the Testing CBO meme adset loss of $356 USD, the meme creative hypothesis is generating ~$133 USD in losses with only marginal purchase signal (2 purchases total in the CBO meme adset at $178 CPA). Consider pausing all meme-format adsets and documenting the format as low-conversion for future creative guidance.
MEDIUM waste APP | Purchase | iOS14+ | ABO APP campaign spending $33.56 CAD 7d with 0 purchases and no revenue — no active APP scaling structure
7d spend: $33.56 CAD ($24.23 USD), 0 purchases, 0 revenue, ROAS 0.0. Only 3 installs recorded. This is the only active APP campaign and it is an ABO with a single adset. There is no APP testing CBO or scaling CBO active. The account has 48 APP-type campaigns in history but all are paused. APP channel is effectively dark. If APP is a strategic destination type, the architecture needs rebuilding. If APP has been deliberately shut down, this remaining ABO should be paused to stop the $4-5 CAD/day bleed.
MEDIUM structure WF | Creative Testing | ABO (paused) + WF active status ambiguity WF channel has no confirmed active testing infrastructure — creative pipeline at risk
Per cache, all WF Testing CBOs are PAUSED. 'WF | Creative Testing | CBO' (120243647696960496) = PAUSED. 'WF | Creative Testing | ABO' (120246692743310496) = PAUSED. 'WF | AX Testing | CBO' = PAUSED. The 7d/3d spend data shows these campaigns did spend recently (likely paused within the audit window), but as of the cache snapshot (12:00 today), WF has no active testing vehicle. Doctrine Rule 1 requires an active Testing campaign per destination type. If WF testing has been intentionally paused for consolidation, a new Testing CBO should be launched promptly. WF 7d NC ROAS is 0.61 — below breakeven — suggesting fresh creative testing is urgently needed.

Google Ads

$-0 yesterday's profit —
7d: $-74 profit at — ROAS

Google P&L (7d)

ChannelSpendRevenueROASProfitSalesCPA
WF $72 $0 — $-72 0 —
W2A $2 $0 — $-2 0 —
APP $1 $0 — $-1 0 —
Google Actions
Google Audit Flags (3)
PriorityCampaignDetail
HIGHDG - Innertune Web Funnel - Mindset ResetCAD $73.12 spent in 7d with 0 purchases — approaching spend-based kill threshold
HIGHDG - Innertune W2A - App PurchaseCAD $25.91 spent in 7d with 0 purchases — mislabeled as WF type in data, verify destination config
HIGHDG - Innertune Web Funnel - Mindset ResetCTR of 0.20% on 31,350 impressions indicates severe audience-creative mismatch